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West Ham vice-chairman Karren Brady brought in by LLDC to help secure naming rights for the London Stadium

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West Ham vice-chairman Karren Brady has taken on a leading role in the search to find a naming rights partner for the London Stadium.

It comes as the stadium’s landlords, the London Legacy Development Corporation (LLDC), have stepped up their bid to secure a naming rights deal for the 2020-21 season.

The LLDC appointed Jo Adams as their new chief commercial officer last month with the primary task of finding a sponsor the London Stadium.

Lyn Garner, chief executive of the LLDC, has also asked Brady to work with them to secure a deal that both parties are happy with.

Stadium owners E20 have so far failed to find a sponsor for the London Stadium, which was built for the London 2012 Olympic and Paralympic Games and is funded by the taxpayer.

Vice-Chairman Karren Brady said: “In recent weeks it’s been hugely rewarding to see our vision for the new Stadium coming into fruition from the stunning Stadium Store to the giant iconic shirts on the concourses and I am particularly thrilled with the Club London lounges.

"I have pored over every detail of each space from floor to ceiling personally selecting each fixture and fitting."
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