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Recruitment…Avoiding The ‘Happy Hammer’ Culture

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Within the current squad roster, without naming names, there are certainly those who fall in to the ‘Happy Hammer’ category if not without the booze culture that was originally associated with the phrase.

When it comes to big money signings there are often big egos that arrive at a club at the same time.



We all love a bit of easy street once in a while.



If we’re particularly talented then we may feel that we can, probably, get away with a bit of coasting more than others might do.

The sense of entitlement that can accompany the big egos has plagued our club more than many others.

Let’s hope we come away with the first three points of the season on the board.

It’s not, necessarily, easy to attract top players to West Ham.
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